Macular Degeneration is a disease that affects over 1.5 million people of all ages living in Great Britain. Age-related macular degeneration (AMD) is the most common condition, generally affecting people over the age of 55 and is the biggest cause of sight loss in the UK, affecting more than 600,000 people.
Today, we are proud to detail our initiative in conjunction with Optician Online and the Macular Society to help combat the disease and improve quality of care and service to those affected by the disease.
At the heart of our new initiative is the desire to improve patient care and the relaying of the diagnosis to those affected. What’s more, central to our campaign is to ensure that those diagnosed with the disease are aware of the support that the Macular Society provides and the help the organisation offers.
On the 6 April we hosted our CET lecture which examined how aging patient demographics will place additional demands on the way ECPs manage communication at each stage of AMD – from diagnosis to management.
Using the tried and tested model of interactive CET that we have evolved over a number of years, the session, led by Richard Edwards, highlighted patient case studies to illustrate key points in how to manage each stage more effectively, reduce the risk complaints and improve the service provided by the OCCS.
Sharing our insights, a benefit of seeking mediation which creates dialogue and engagement in disputes, we demonstrated how and what we can all do to listen to patients who will share their experiences. A kinder, more thoughtful approach that places patient care at the forefront will help us all come together with what we can do to improve our communication and the patience experience both clinically and in after care.
We would like to thank both the Macular Society and Optician Publication for their support and assistance and for more information on any issues relating to macular degeneration visit http://www.macularsociety.org/